Stockholm’s headquartered blockchain technology company ChromaWay today reveals its acquisition of the iconic Swedish-American fashion brand BLK DNM.?
The acquisition aligned with the recent relaunch of BLK DNM as a modern, community-driven fashion house. It marks ChromaWay’s first acquisition of an established company for the purpose of implementing real-world decentralization: i.e., creating positive behavioral change, fairer access, and more control by users within traditional industries.
- ChromaWay’s blockchain capabilities will be integrated into BLK DNM’s strategy and products, the first meaningful use of the tech in fashion.
- In pioneering ‘connected fashion,’ BLK DNM will seek to inspire more responsible behaviors in the industry.
- First tech innovations will be announced ahead of BLK DNM’s F/W 2023 collections reveal