Blockchain Lures (BCL) is an innovative Japanese project that Proposes new bass fishing culture & lifestyle through Web3, merging the world’s first NFT with a bass fishing lure.
Released in Japan in October 2023 as a decentralized bass fishing Social Networking Service focused on black bass and built on the Solana blockchain, BCL has already issued over 2,000 NFTs. It is gaining attention as the world’s first ‘Fish to Earn’ project.
BCL combines physical lures with NFT technology, using blockchain to record fishing achievements in the world’s first application of its kind. BCL sells physical items like lures and apparel alongside NFTs, linking real-life activities and achievements to data within the application. The project truly embodies ‘RWA.’
Furthermore, BCL plans to expand its user base by enhancing the value of the user experience through upcoming game offerings. The envisioned BCL game allows in-game status changes based on real-world fishing results, with users able to trade or lend own lures. Additionally, BCL intends to integrate activity scores beyond fishing results into the game, creating a unique ecosystem that attracts both Web3 users outside of the angler community and enables interaction with existing anglers.