The urging sex videoannual President's Day holiday had a distinct Donald Trump touch in 2017 thanks to a series of protests around the country where participants transformed the anti-Trump #NotMyPresident hashtag into a #NotMyPresidentsDay rallying call.
SEE ALSO: 6 ways to push your online activism into the real world in the Trump eraTrump himself got the holiday off to a rousing start with an all-caps declaration to -- what else? -- "Make America great again."
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Meanwhile, protesters around the country were less festive, taking to the streets to protest the president.
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Protests were organized across dozens of cities for the holiday, the main theme being general opposition to Trump's policies, particularly his now-on-hold controversial travel ban.
Organizer Olga Lexell told CNN, "A lot of people are angry because he lost the popular vote and is ruling like somebody who won by a landslide."
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More anti-Trump protests are planned for the future, too, with organizers from the successful Woman's March on Washington preparing for their "A Day Without A Woman" event on March 8 and others planning a large protest on Tax Day, April 15.
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Behold, the Trump mask.